Marvel Cinematic Universe

A massive media franchise and shared universe centered on a series of superhero films produced by Marvel Studios. The MCU revolutionized Hollywood by connecting dozens of films into a single, continuous narrative thread, leading to some of the highest-grossing movies of all time. While it dominated the box office for over a decade, it has recently become a subject of debate regarding 'franchise fatigue' and the impact of blockbuster saturation on the diversity of cinema. It remains the ultimate example of modern IP management and fan-driven storytelling at scale.

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