



BRANDS WITH MOST AURA
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The world's most recognized beverage brand, originally formulated in 1886 by pharmacist John Pemberton in Atlanta, Georgia. Coca-Cola's story is inseparable from the story of American cultural export -- it spread globally alongside Hollywood, military deployments, and postwar economic expansion. Its red-and-white branding is among the most universally identified visual identities on earth. The company's advertising history, from the invented image of Santa Claus to the 1971 Hilltop ad, has shaped how brands think about emotion and aspiration. Few products are simultaneously this ordinary and this culturally loaded.
Added by @samnguyen
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